Non-Traditional Strategies in Asia 2018: The Changing Product Landscape

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In this one-time report, Cerulli examines product trends in various Asian markets, and sheds light on the potential uptake of non-traditional strategies as well as some new product ideas. The report looks at how Asian investors, particularly institutions, are seeking increased allocation to alternatives, such as private equity, real estate, infrastructure and private debt, in search of better returns and diversification of their portfolios amid rising volatility in public markets. The report provides insights on the market landscape of each asset class, the demand drivers, potential opportunities, and challenges. This report also assesses the demand for alternative strategies in the retail segment, particularly among wealthy investors. Among other strategies, we examine the uptake of theme-based products: smart beta, artificial intelligence, and sustainable investing, and examines how these will unfold in future.

Data from this report is compiled from surveys of distributors and more than 70 managers across Asia. Nearly 50 research meetings were conducted with asset managers, distributors, fund associations, regulators, consultants, and institutional investors in the region.

Reasons To Purchase:
  • Examine product trends in various Asian markets, the potential of alternatives, and the developments and uptake of emerging ideas
  • Gain insight into asset owners’ alternative needs and opportunities for managers
  • Explore challenges and opportunities in private equity, real estate, private debt, and infrastructure asset classes
  • Review developments in exchange-traded funds (ETFs) and smart beta, as well as environmental, social, and governance (ESG) and AI-investing
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